300+ stores worldwide. Europe is the one territory still open.
Chungchun is Korea’s number one rice dog brand, founded in Seoul in 2017. We hold the master licence for the whole of Europe, acquired directly from Korea, and we are selecting one partner per country.
The supply chain
Korean spices, and above all Korean dairy, do not clear Europe at scale. Even the largest suppliers in Korea cannot deliver here themselves. Labels are in Korean, customs refuse them, and most Korean suppliers do not work in English.
That is the barrier that stops Korean brands in Europe. It is not the rent and it is not the consumer.
We now produce most of our core Korean ingredients in France: EU compliant, EU labelled, and shipped from here to any European market. The dairy lock is solved.
One partner built seventy stores
Chungchun Canada was started by a single master partner and now counts around seventy locations. It is the clearest evidence of what this brand does in the hands of a good operator with a protected territory.
The same brand runs in Korea, Japan, China, Vietnam, Malaysia, the Philippines, Australia, Canada, the United States, the United Kingdom and France. Morocco opens in December and Belgium in the spring.
What we open the books on
Our French units are audited annually and tracked through a connected POS. For partners who reach term sheet stage we share the full file: revenue by unit, gross margin, average ticket, order volume, channel mix and the complete P&L.
We would rather show you real audited accounts for a real restaurant than a projection, so those figures move under NDA rather than onto a web page.
Small box, high throughput
- 80 m², takeaway led. Malls, high streets, food courts, travel retail, stations.
- Korean street food: rice dogs, burgers, fried chicken, sides and drinks. Around forty five products across seven categories, all off one fryer line.
- The rice dog is the signature and the entry price. The attachment rate does the rest, and the average ticket runs several times the hero product.
- Self-order kiosk carries most of the volume, which protects service time and the labour line.
- No chef required. We select operators: outgoing, hands on, strong at local marketing.
Where we are, and what is open
| Territory | Status |
|---|---|
| France | 7 open |
| Morocco | Opening December 2026 |
| Belgium | Spring 2027 |
| Spain, Portugal | Open |
| Italy | Open |
| Germany, Austria, Switzerland | Open |
| United Kingdom, Ireland | Open |
| Netherlands, Luxembourg | Open |
| Poland, Central Europe | Open |
| Nordics | Open |
Master franchise terms are set per territory, against a committed opening schedule.
Who we are looking for
- An established retail or food group operating in its own market, not a first-time operator.
- Existing landlord relationships and a site pipeline.
- Capacity to open and run the first units directly before sub-franchising.
- A committed opening schedule for the territory.
We bring the brand, the operating system, the kiosk and menu architecture, opening support, and a European supply chain that already clears customs.
Talk to me at MAPIC
I am in Cannes on 3 and 4 November, and on DealMaker throughout.
info@chungchun.frCEO, Chungchun Europe
Groupe Umami · Montreal and Toulouse